Procurement
- Division of Business Office
Trademark
Licensing
Trademark Licensing has been
established at the University of Arkansas to promote and protect the use
of the University's name and identifying trademarks. Trademarks such as
but not limited to the University Seal, and other identifying marks or
logos, identifying names like "Razorbacks", "Hogs", and "University of
Arkansas", as well as products, promotions, and advertising upon which
these marks are used.
Any person or organization wishing
to use any marks of the University of Arkansas, either direct or indirect
references must become a licensed vendor thorough the Collegiate License
Commission in Atlanta, Georgia. They can be contacted at 770/956-0520 and
following established guidelines.
Matt Shanklin
Trademark Licensing
(479) 575-7404
shanklin@uark.edu
What is a
Trademark?
Who is The Collegiate
Licensing Company?
What are the University
or Arkansas' Trademarks?
What do I need
to do to become licensed with the U of A?
University/CLC
Code of Conduct for Licensees.
What is
a Trademark?
A trademark is any word, phrase,
symbol, design, sound, smell, color, product configuration, group of letters
or numbers, or combination of these that is adopted and used by an organization
to identify its products or services, and to distinguish them from products
and services made, sold, or provided by others.
The primary intention of marks
is to prohibit a consumer from being confused about the origin of a product
or service. While consumers become aquatinted with specific marks and the
goods or services they represent, marks can receive a secondary indicator
of quality. Most of the manufactured products that bear the U of A’s marks
are not produced by the University. Within the parameters of the U of A’s
licensing program, manufacturers are permitted through CLC, the U of A’s
licensing administrator, to handle the marks and images of the University
of Arkansas on a variety of goods and services, which then become available
to consumers.
Who is the
Collegiate Licensing Company?
The Collegiate Licensing Company
(CLC) is the nation's leading collegiate licensing and marketing representative.
Formed in 1981, CLC assists collegiate licensers in protecting and controlling
the use of their logos through trademark licensing.
The CLC Consortium consists of
more than 180 universities, bowl games, conferences, the NCAA, and the
Heinemann Trophy. Based in Atlanta, Georgia, CLC provides its member institutions
the expertise necessary to maximize revenue potential through the power
of consolidation.
What are the
University of Arkansas’ trademarks?
The University has a stable
of logos and work marks that are trademarked. If you have a design that
is a variation of these marks and logos, it is protected by the University
of Arkansas. If the design can be construed to look like a Razorback, or
creates any confusion in the marketplace with the general public as to
it being a “RAZORBACK,” or a variation of one of the University's trademarks,
then the design will infringe on the University of Arkansas’ federal regulations.
The University's trademarks that are registered include “UNIVERSITY OF
ARKANSAS”, “ARKANSAS RAZORBACKS”, “ARKANSAS”, “HOGS”, “WOOO PIG SOOIE!”,
the University of Arkansas with the Old Main silhouette, any Razorback
marks or images, and the University of Arkansas school Seal. An “®”
emblem must appear on all products that have the University's registered
marks and verbiage, otherwise a “™” must be present on all products pertaining
to any of the University's marks that are not registered.
What do I need
to do to become licensed with the U of A?
Parties interested in acquiring
a license with the University of Arkansas must do so by requesting an application
through the Collegiate Licensing Company (CLC). You may receive an application
by calling 1-(770)-956-0520. You can also obtain an application and general
information from the CLC website at www.clc.com. Generally, to be licensed,
there is a $250 up front fee ($50 administration fee, $200 advance on royalties),
a requirement to carry a minimum of $1 million in product liability insurance,
and the royalty rate is 8% on the wholesale cost of the item. Promotional
licensing is also available with a 10% royalty on promotional items and
a promotional rights fee. Licensees are also required to sign the CLC Code
of Conduct with the University of Arkansas addendum's.
University/CLC
Code of Conduct for Licensees.
All University of Arkansas licensees
are required to sign a Code of Conduct. The CLC Code of Conduct was adopted
in January 2000 with an addendum that addresses women's rights, environmental
protection, and public disclosure. The CLC Code of Conduct was adopted
to help ensure that workers in this country and abroad who produce licensed
goods bearing the marks of the University of Arkansas work under healthy
and safe conditions and receive fair humane treatment in their workplace.
For more information, or to receive a copy of the CLC Code of Conduct,
contact CLC at (770) 956-0520.