NOTICE - This edition of the Catalog of Studies is provided as a courtesy to students who may be attending classes under these degree requirements. If you are a prospective student, or are attending class under a different set of degree requirements, please visit

http://catalogofstudies.uark.edu/

to find your class year catalog.

Patsy G. Watkins, Chair of the Department, 116 Kimpel Hall, 575-3601

Professor Purvis • Professors Emeriti Douglas, Ingenthron, Reed • Associate Professors Carey, Carpenter, Foley, Jordan, Miller, Montgomery, Stockdell, Watkins, Wicks • Instructor Emerita Belzung

The purpose of the department is to provide students with knowledge of the history, theory, and ethics of mass communications; to educate students in journalistic skills, including the ability to express themselves logically and clearly; and to guide them in securing specialized knowledge of society appropriate to journalistic careers.

Journalism majors must fulfill the requirements for either the news/editorial option, the advertising/public relations option or the broadcast option. A minimum of 84-85 hours in non-journalism courses must be applied toward the 124 hours required by the college for a Bachelor of Arts degree.

Writing Requirement: Students may meet the college writing requirement by producing a satisfactory honors thesis, or research/analytical paper. The research/analytical paper may be written in any journalism course numbered JOUR 3133 or higher or by registering for JOUR 498V. Rules governing the research/analytical paper may be obtained from the journalism department or from any journalism professor.

Requirements for a Journalism Degree:
33 semester hours in journalism, including JOUR 1023, JOUR 1033 and JOUR 3633. Note that a minimum grade of 'C' is required in all journalism courses that serve as prerequisites for advanced journalism courses. Also required is ENGL 2013. Students must select a sequence when they enter the department. Specific courses in addition to the journalism courses are required only for the advertising/public relations sequence. The requirements for each sequence are as follows:

News/Editorial: JOUR 2013, JOUR 3013, JOUR 3123, and either JOUR 3023 or JOUR 4553 are required, plus any four additional journalism courses for which the student has prerequisites; it is recommended that one course choice be an internship.

Advertising/Public Relations: JOUR 3723, JOUR 3743, JOUR 4143, JOUR 4423, and JOUR 4453 are required, plus any three additional journalism courses for which the student has prerequisites; it is recommended that one course choice be an internship and another choice be JOUR 4463. Also required are MKTT 3433 and MKTT 4553.

Broadcast: JOUR 2032/2031L, JOUR 3072/3071L , JOUR 4863/4860L and JOUR 4873 are required, plus any four additional journalism courses for which the student has prerequisites; it is recommended that one course choice be an internship and JOUR 4883/4880L.

Requirements for Departmental Honors in Journalism: The Journalism Honors Program gives upper-division undergraduates a chance to pursue journalistic research in the context of other academic disciplines. Honors candidates carry out independent study and research under the guidance of the journalism faculty and participate in honors classes in journalism and at least one other discipline. Outstanding student achievement will be recognized by the award of distinction Journalism Scholar Cum Laude at graduation. Higher degree distinctions are recommended only in cases of exceptional achievement and are based on the candidate's total honors studies program. To be considered for such distinctions, students must earn a minimum cumulative 3.50 grade-point average in journalism.

Besides satisfying the general college honors requirements, journalism honors candidates must complete the following:

1. enter the program no later than the first semester of their junior year,

2. complete at least one Journalism Honors Colloquium,

3. complete the journalism honors core research course JOUR 5043,

4. complete an approved honors colloquium in a second discipline,

5. complete and orally defend an honors thesis based on Honors courses of study, and

6. earn a cumulative 3.00 grade-point average in journalism courses.

Journalism departmental honors students must maintain a 3.25 cumulative grade-point average and take a minimum of 12 hours in honors credits, six of which may be in thesis credits.

Combined Majors

Combined Major in Journalism and Political Science: The combined major in journalism and political science is recommended for those students who have a strong interest in the reporting of public affairs as a career. The journalism requirement may be satisfied by 24 semester hours of courses, including JOUR 1023, JOUR 2013, JOUR 3013, JOUR 3023, JOUR 3633, and JOUR 4043, plus two courses from the following: JOUR 3133, JOUR 3333. (Some courses may have prerequisites.)

The political science requirement may be satisfied by 24 semester hours of courses, including PLSC 2003, PLSC 2013, PLSC 4373, and 15 additional hours of advanced political science courses elected from one or the other of two field concentrations. Those wishing to emphasize American political affairs may elect the additional hours from the following:

PLSC 3103 PLSC 3113 PLSC 3153 PLSC 3183 PLSC 3203 PLSC 3223 PLSC 3243 PLSC 3253 PLSC 3603 PLSC 3853 PLSC 3923H PLSC 3913 PLSC 3933 PLSC 394V PLSC 3973 PLSC 3983 PLSC 399VH PLSC 4193 PLSC 4203 PLSC 4213 PLSC 4223 PLSC 4243 PLSC 4253 PLSC 4263 PLSC 4273 PLSC 4813 PLSC 4823 PLSC 4903

Alternatively, a foreign affairs concentration may be pursued by electing the advanced hours from the following courses:

PLSC 3503 PLSC 3523 PLSC 3533 PLSC 3553 PLSC 3573 PLSC 3603 PLSC 3803 PLSC 3813 PLSC 3823 PLSC 3853 PLSC 3923H PLSC 394V PLSC 3953 PLSC 3963 PLSC 3973 PLSC 3983 PLSC 399VH PLSC 4273 PLSC 4503 PLSC 4513 PLSC 4543 PLSC 4563 PLSC 4573 PLSC 4583 PLSC 4593 PLSC 4803 PLSC 4843 PLSC 4873

Combined Major in Journalism and English: The combined major in journalism and English is recommended for those students who have a strong interest in these two related fields. The journalism requirement for the combined major is as follows: 21 semester hours including JOUR 1023, JOUR 2013, JOUR 3013, JOUR 3023, and JOUR 3633. (Some courses may have prerequisites.) For English course requirements for the combined major see notes under department of English.

Students in Fulbright College who elect this combined major and who expect to earn a teaching certificate in journalism, should contact the College of Education for advising and for a list of required journalism courses.

Journalism (B.A.) Teacher Certification Requirements:

1. Complete a minimum of 24 hours in primary field.

2. Complete Pre-Education (ASED) minor. (See page 100.)

3. The following courses are specifically required for certification:

HLSC 1002, Wellness Concepts, and PEAC 1621, Fitness Concepts, OR HLSC 1103, Personal Health & Safety

4. Earn a 'C' or better in ENGL 1013, ENGL 1023, ENGL 2003 (or ENGL 2013, or exemption by grades or test), COMM 1313, and MATH 1203 (or any higher mathematics course).

5. Students are advised to obtain a second teaching field.

Journalism for Students Preparing to Teach: A student in Fulbright College of Arts and Sciences may combine journalism with the course requirements in the College of Education to earn a teaching certificate in Journalism. Contact Teacher Education in the College of Education for advising and for the list of required journalism courses.

A student in the College of Education may combine journalism with one other teaching field by completing 24 hours in journalism. See College of Education section of this catalog for journalism requirements. Contact Teacher Education in the College of Education for advising.

Journalism for Agricultural Majors: A list of 18 hours of journalism courses is available for students in the College of Agricultural, Food and Life Sciences. See the Bumpers College section of this catalog for these journalism courses. This program is recommended for students who plan to work in public relations in these areas. It is also recommended for students who expect to enter extension work in agriculture and home economics and who will use the mass media to promote their programs.

JOURNALISM (JOUR)

JOUR1023 Media and Society (FA, SP) A survey of mass media (newspaper, radio, TV, magazine, advertising, public relations, photography, etc.) which stresses their importance in today's society and introduces the student to the various areas in journalism. Recommended for students considering journalism as a major.

JOUR1033 Fundamentals of Journalism (FA, SP, SU) Introduces students to the skills of observation, critical thinking and concise writing required in all aspects of journalism, as well as to the technology needed in upper- upper-level courses. Practice using references for grammar and journalistic style. A prerequisite to JOUR 2013, 2033, 2063 and 4143.

JOUR2013 News Reporting I (FA, SP) Intensive training in the methods of gathering and writing news. Lecture 2 hours, laboratory 2 hours per week. Prerequisite: JOUR 1023 and JOUR 1033.

JOUR2032 Broadcast News Reporting I (FA, SP) Intensive training in the methods of gathering and writing broadcast news. Lecture 2 hours per week. Corequisite: JOUR 2031L. Prerequisite: JOUR 1033.

JOUR2031L Broadcast News Reporting I Laboratory (FA, SP) Provides experience in basic broadcast news reporting techniques. Laboratory 3 hours per week. Corequisite: JOUR 2032. Prerequisite: JOUR 1033.

JOUR2063 Media Technology (FA, SP) Introduction to computer skills required in journalism; focus is training in the major computer software used in the profession. Prerequisite: JOUR 1023 and JOUR 1033.

JOUR2332 Photojournalism I (FA, SP) Beginning course in the fundamentals of photography, including darkroom procedures, composition, and the use of cameras. Lecture 2 hours per week. Corequisite: JOUR 2331L.

JOUR2331L Photojournalism I Laboratory (FA, SP) Provides experience in photography lab techniques. Laboratory facilities are supplied. Laboratory 2 hours per week. Corequisite: JOUR 2332.

JOUR3002 Graphics of Journalism (FA, SP) Principles of typography, including elementary printing, makeup, type faces, design, and proofreading. Lecture 2 hours per week. Corequisite: JOUR 3001L.

JOUR3001L Graphics of Journalism Laboratory (FA, SP) Hands-on training and experience in graphics design and production techniques. Laboratory 2 hours per week. Corequisite: JOUR 3002.

JOUR3013 Editing (FA, SP) Theories and practices in newspaper editing, copyreading, headline writing, page layout and the gathering and publication of written and pictorial information. Prerequisite: JOUR 1023 and JOUR 2013.

JOUR3023 News Reporting II (FA, SP, SU) Continuation of JOUR 2013. Lecture 2 hours, laboratory 2 hours per week. Corequisite: JOUR 3020L. Prerequisite: JOUR 2013.

JOUR3020L News Reporting II Laboratory (FA, SP, SU) Corequisite: JOUR 3023.

JOUR3062 Newspaper Graphics (FA, SP, SU) Principles and methods of newspaper design and production, including typography, illustrations, copy processing, layout, and pasteup. Lecture 2 hours per week. Corequisite: JOUR 3061L.

JOUR3061L Newspaper Graphics Laboratory (FA, SP, SU) Hands-on practice in techniques of newspaper design and production. Laboratory 2 hours per week. Corequisite: JOUR 3062.

JOUR3072 Broadcast News Reporting II (FA, SP) Advanced techniques in broadcast journalism including: covering beats; writing and interviewing; and producing news program for television. Corequisite: JOUR 3071L. Prerequisite: JOUR 2032 and JOUR 2031L.

JOUR3071L Broadcast News Reporting II Laboratory (FA, SP) Television studio production including producing, directing, teleprompter, character generation, audio, lighting, and camera operation. Produce weekly TV news program for broadcast. Corequisite: JOUR 3072. Prerequisite: JOUR 2032 and JOUR 2031L.

JOUR3083 Photojournalism II (FA, SP, SU) Study of news and feature photography. Includes planning and shooting photographs for newspapers and magazines, photojournalistic techniques, and other aspects of photographing for publication. Lecture 3 hours, laboratory 2 hours per week. Corequisite: JOUR 3080L. Prerequisite: JOUR 2332 and JOUR 2331L.

JOUR3080L Photojournalism II Laboratory (FA, SP, SU) Corequisite: JOUR 3083.

JOUR3123 Feature Writing (FA, SP, SU) Study of non-fiction newspaper and magazine feature articles with emphasis on
University of Arkansas, Fayetteville locating subjects, and on writing techniques and practice in article writing. Prerequisite: JOUR 2013.

JOUR3133 Editorial Writing (FA, SP, SU) Study of the opinion function of the news media. Includes editorial writing, the newspaper editorial/opinion columns, letters from readers, and broadcast commentary. Prerequisite: JOUR 2013 (or JOUR 2032) and junior standing.

JOUR3163 Sports Journalism (FA) Emphasis on techniques and principles of coverage of sports and sports-related subjects on and off the field, and on the relationship between sports and the mass media.

JOUR3333 Ethics in Journalism (SP) Critical examination of specific ethical problems confronting professionals in all areas of mass communications. Reading and writing assignments are aimed at familiarizing students with the nature of the mass media and their social responsibilities. Prerequisite: junior standing.

JOUR3633 Media Law (FA, SP) Constitutional guarantees, statutory laws and court cases applicable to mass communications. Prerequisite: junior standing.

JOUR3723 Advertising Principles (FA, SP) Introductory course to the broad field of advertising. The course includes a study of the role of advertising in modern society with emphasis being given to the extent and manner of use of advertising in newspapers, magazines, radio, television, and other media. Prerequisite: junior standing.

JOUR3743 Public Relations Principles (FA, SP) Study of theory, methods, and ethics of public relations in modern society, business, and communications. Influencing opinion through acceptable performance and 2-way communication. Recommended for students in many fields. Prerequisite: junior standing.

JOUR3923H Honors Colloquium (FA, SP, SU) Covers a special topic or issue, offered as a part of the honors program. May be repeated. Prerequisite: honors candidacy (not restricted to candidacy in journalism).

JOUR401V Advanced Journalistic Practices (1-4) (FA, SP) Study of advanced journalistic practices and methods, individual or group projects. Prerequisite: junior standing and 10 hours of journalism and a 2.5 cumulative grade average.

JOUR402V Internship in Journalism (1-3) (FA, SP, SU) Credit for practical experience gained through a journalistic internship. Report required on significant aspect of internship experience. May be repeated for 3 hours. Prerequisite: JOUR major and junior standing and 10 hours JOUR and 2.50 cumulative grade point average.

JOUR4043 Government and the Media (FA, SP, SU) Focuses on the links between mass media and government and the increasingly significant role of media in politics and government. Examines the power, responsibility, and performance of the press and public officials/government agencies in their relationship with each other. Prerequisite: junior standing.

JOUR405V Specialized Journalism Seminar (1-3) (IR) Primary purpose of course is to enlarge the journalistic skills of students interested in advanced forms of mass communication. Students undertake projects related to particular aspects or problems of journalism. Content varies. May be repeated twice for a maximum of 6 hours credit, as content will vary.

JOUR4063 Computer-Assisted Publishing (FA, SP, SU) Indepth, hands-on exploration of computer hardware and software in the design and production of media messages. Examination of developing media technologies and the computer's influence on design and conceptualization. Prerequisite: JOUR 3002.

JOUR4143 Public Relations Writing (FA, SP) Instructional and writing practice to develop the professional-level writing skills required of public relations practitioners. Emphasizes different approaches required for different audiences and media. Prerequisite: JOUR 1033 and a grade of B or better in both JOUR 3723 and JOUR 3743.

JOUR4233 School Publications (FA, SP, SU) Primarily for students intending to teach journalism or to supervise publications in high schools. Prerequisite: advanced standing.

JOUR4413 Broadcast Advertising and Sales (FA) The creation of advertising campaigns for the broadcast media and techniques involved in the presentation of these campaigns to prospective media buyers. Emphasis is also placed on the gathering and use of rating systems for broadcasting. Prerequisite: JOUR 3723.

JOUR4423 Creative Strategy and Execution (FA, SP) The creation of advertising copy and layout for the mass media with emphasis on strategy, the written message, and the physical appearance for the advertisement. Includes laboratory component. Prerequisite: A grade of B or better in both JOUR 3723 and JOUR 3743.

JOUR4453 Media Planning and Strategy (FA)
Includes the study of media characteristics, market research, media strategies, media analysis, media-market measurements, and the development of media plans. Emphasis is placed on the analysis of major mass media strategies, tactics, and planning. Prerequisite: A grade of B or better in both JOUR 3723 and JOUR 3743.

JOUR4463 Campaigns (FA, SP, SU) Applying advertising principles and techniques to preparation of a complete campaign; determining agency responsibilities, marketing objectives and research, media mix, and creative strategy. Emphasis also given to campaign presentation delivery, utilizing audio and visual techniques. Prerequisite: JOUR 3723 and JOUR 3743 and JOUR 4423 and JOUR 4453.

JOUR4503 Advanced Feature Writing (FA) This course is designed for students with proven feature writing skills and basic training, to write a magazine-length, non-fiction, publishable-quality story on a timely subject that has connections to northwest Arkansas. Stories will be published in a student-managed forum. Prerequisite: JOUR 3123.

JOUR4553 Magazine Editing and Production I (FA, SP, SU) Instruction with lab work in editing and producing various types of magazines. Course includes magazine design, selecting and editing stories and photographs, laying out the story and photo pages, and other mechanical processes. Lecture 2 hours, laboratory 2 hours per week. Prerequisite: JOUR 3053.

JOUR4863 Television News Reporting I (FA, SP) Includes the specialized knowledge and skills needed in field reporting, anchoring, writing, and producing news for commercial television. Also incorporates videography, tape editing. Lab component arranged. Corequisite: JOUR 4860L. Prerequisite: JOUR 3072 and JOUR 3071L.

JOUR4860L Television News Reporting I Laboratory (FA, SP) Corequisite: JOUR 4863.

JOUR4873 Television News Reporting II (FA, SP) Continuation of JOUR 4863. Laboratory component arranged. Prerequisite: JOUR 4863.

JOUR4883 Advanced Television News Production (FA, SP) Continuation of JOUR 4873. Students prepare and present television newscasts for air. Laboratory component arranged. Corequisite: JOUR 4880L. Prerequisite: JOUR 4873.

JOUR4880L Advanced Television News Production Laboratory (FA, SP) Corequisite: JOUR 4883.

JOUR4903 Community Newspaper (SP) This three-hour course will blend student' reporting and editing skills with instruction on how regional newspapers select and present news to a local audience. This course will instruct students in deciding news stories for regional readers, how those stories can best be written and displayed. The semester goal is to publish a paper. Prerequisite: junior standing.

JOUR498V Journalism Writing Requirement (1-6) (FA, SP, SU)

JOUR498VH Honors Journalism Writing Requirement (1-6) (FA, SP, SU)

JOUR5003 Advanced Reporting (FA, SP, SU) Stresses public affairs coverage, interpretive, investigative, and analytic journalism, involving research, work with documents, public records, and budgets and specialized reporting.

JOUR5033 Critical and Opinion Writing and Commentary (FA, SP, SU) Experience in writing and analyzing columns, editorials, criticism, and other forms of opinion and commentary in the media and in examining the media's role as a forum for opinion and commentary and its impact and influence.

JOUR5043 Research Methods in Journalism (FA, SP, SU) Research methods of utility in journalism. Emphasis on survey research, electronic data base searching, and traditional library research. Prerequisite: graduate standing or honors program standing.

JOUR5063 Issues in Advertising and Public Relations (FA) Seminar course involving the critical examination of the major cultural, social, political, economic, ethical, and persuasion theories and/or issues relevant to advertising and public relations affecting individuals, organizations, societies. Prerequisite: graduate standing.

JOUR5073 Propaganda and Public Opinion (FA, SP, SU) Examines and analyzes the means of influencing and measuring public opinion, with an emphasis on survey research and polling.

JOUR5183 International Mass Communications (FA, SP, SU) Examination of national media systems, issues in international communications, the role of the media in coverage of international affairs, and the impact of new technologies on mass communications.

JOUR5193 Professional Journalism Seminar (IR) Examination of complex problems encountered by professional journalists with focus on research and analysis of the role of journalism in major social, economic, and political developments. May be repeated twice for a maximum of 6 hours credit, as content will vary.

JOUR5233 Media and Public Policy (FA, SP, SU) Focuses on the interaction between media, politics, government, and public policy, particularly on the impact and influence of the media on the public policy agenda.

JOUR5313 Literature of Journalism (FA, SP, SU) A study of superior works of non-fiction journalism, past and present. Includes authors from Daniel Defoe to John McPhee.

JOUR600V Master's Thesis (1-6) (FA, SP, SU) Required of all M.A. journalism students.