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CONTENTS

School of Human Environmental Sciences

J. William Fulbright College of Arts and Sciences

Sam M. Walton College of Business

College of Education and Health Professions

School of Nursing

College of Engineering

School of Law

Reserve Officer Training Corps

University Faculty

Appendix A, Student Residence Status for Fee Purposes

Appendix B, Glossary

Course Descriptions

CATALOG OF STUDIES HOME

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NOTICE - This edition of the Catalog of Studies is provided as a courtesy to students who may be attending classes under these degree requirements. If you are a prospective student, or are attending class under a different set of degree requirements, please visit

http://catalogofstudies.uark.edu/

to find your class year catalog.

2003-2004 Catalog of Studies

(MKTL) MARKETING AND LOGISTICS

MKTT3433 Principles of Marketing (FA, SP, SU) Distribution of manufactured goods, agricultural and natural products from producer to consumer; channels of trade, marketing functions, institutions, costs, problems, policies. Prerequisite: (ECON 2013 and ECON 2023) or ECON 2143.

MKTT3533 Promotional Strategy (FA, SP, SU) Provides the student with the theory, knowledge, and application relevant to promotional strategy formation. Since promotion is the communication aspect of marketing, knowledge and skills pertinent to promotional planning, analysis, implementation, and evaluation will be emphasized specifically regarding advertising, personal selling, sales promotion, and publicity. Prerequisite: MKTT 3433.

MKTT4003H Marketing and Transportation Honors Colloquium (IR) Explores events, concepts and/or new developments in the field of Marketing and/or Transportation. Prerequisite: Senior standing.

MKTT4033 Selling and Sales Management (FA, SP, SU) Direction, supervision, control of sales divisions of manufacturing and wholesale organizations; sales planning, research, supervision, motivation and compensation of salespersons; principles and techniques of personal selling. Prerequisite: MKTT 3433.

MKTT4103 Marketing Topics (FA, SP, SU) Special topics in marketing not available in other courses. Topics are selected by the Marketing faculty for each semester each course is offered. May be repeated for 6 hours. Prerequisite: MKTT 3433.

MKTT4133 Marketing Research (FA, SP, SU) Modern research techniques applied to problems of measuring market and sales potentials, allocation of territories, demand for industrial goods, consumer purchasing power, sales forecasts; uses of products and sales research as basis for establishing marketing strategy. Prerequisite: MKTT 3433 and ISYS 2013.

MKTT4533 Marketing Management (FA, SP, SU) Strategic planning and management of the marketing function. Topics covered include product planning, channels strategy, pricing strategy, and promotional strategy in the context of the overall strategic direction of the firm. Prerequisite: MKTT 4133 and MKTT 4553.

MKTT4553 Consumer Behavior (FA, SP, SU) Analyzes consumer motivation, buying behavior, market adjustment, product innovation and adaptation; consumer market measurement, including survey of economic, behavioral science theories of consumer market behavior, producer and intermediary reactions. Consumer decision making is evaluated as to psychological drives, sociological concepts used by producers, channel intermediaries, consumers; considers methods, techniques for measuring consumer behavior, analyzing consumer markets. Prerequisite: MKTT 3433.

MKTT4663 Industrial Marketing (IR) Broad view of the marketing of industrial products, emphasizing the similarities and the differences between the marketing of industrial and consumer products. Marketing research, marketing policies, channels of distribution, product management, product pricing and promotion as they affect industrial products are examined. Prerequisite: MKTT 3433.

MKTT4833 International Marketing (IR) Studies overseas environmental forces; their impact on international marketing decision making; stresses marketing strategy development and problem solving in the international setting. Prerequisite: MKTT 3433.

MKTT4933 Retail Marketing Strategy (FA, SP, SU) Concentrates on planning to meet the objectives and satisfy the retail marketing concept. Attention is devoted to the retail strategy process, institutions of retailing, consumer behavior, retailing research, selection of a store location, the retail organizational structure, merchandise planning and manage-ment, communication with the customer, pricing, planning for service retailers, integrating and controlling the retailing strategy, and retailing trends. Prerequisite: MKTT 3433.

MKTT4943 Retail Buying and Merchandise Control (FA, SP) Duties, problems of store buyer, merchandise manager, demand forecasting, sources of buying information; analysis of records as aids to merchandise control; evaluation of resources; buying policies and practices; buyer as department manager; budgeting problems. Prerequisite: MKTT 3433.

MKTT5313 International Marketing (IR) Studies overseas environmental forces; their impact on international marketing decision making; stresses marketing problem solving in the international setting.

MKTT5333 Retailing Strategy and Processes (SU) Strategic planning and operation of retailing organizations. Investigation of the various types of retailing with emphasis on both the strategic and functional aspects in retail processes.

MKTT5433 Consumer and Market Research (SP) Modern marketing research techniques and their applications to problems related to marketing strategy, pricing, forecasting, and policy determination. Special attention is given to consumer research, behavioral concepts, and the measurement for marketing purposes. Prerequisite: ISYS 5203.

MKTT5533 Strategic Category Management (SU) Strategic planning and management of brands and product categories from both manufacturing and retailing perspectives. Focus is on the product brand development, pricing, distribution, and promotion of brands and their strategic and functional roles in the product mix.

MKTT5553 Buyer Behavior (FA) Behavioral science concepts, applied research relating to consumer and executive purchasing processes; stresses problems in buyer behavior research , conceptual integration, relevance to marketing management. Prerequisite: MKTT 5103.

MKTT636V Special Problems in Marketing (1-6) (IR) Individual research problems.

MKTT6413 Special Topics in Marketing (IR) Seminar in special topics in marketing. Topics vary depending upon the instructor.

MKTT6423 Seminar in Causal Marketing (IR)

MKTT6433 Seminar in Research Methods (IR) Extensive review of literature illustrative of marketing research studies. Focuses upon theoretical foundations of research design, methodology, and analysis as well as interpretation of univariate, bivariate, and multivariate data in marketing theory exploration.

MKTT6443 Seminar in Marketing Theory (SP) Comprehensive survey and critical review of the history of marketing thought and contemporary schools of thought in marketing discipline. Indepth research, review, synthesis, and a research proposal will be required in a selected topic from the perspectives of advancing marketing theory. Prerequisite: MKTT 5103 and MKTT 5303.

MKTT6453 Seminar in Transportation and Business Logistics (IR) Underlying theories and problems related to the development of logistical systems in the U.S. Attention focused on transport economics, the role of government in providing transportation facilities, and managerial issues related to integrating transportation, inventory control, warehousing, customer service levels, and facility location.

MKTT6463 Seminar in Strategic Marketing Management (IR) Comprehensive survey of literature of strategic marketing management area. Focuses on critical evaluation of conceptual frameworks, research methodologies, and interdisciplinary integrations. Requires indepth research, synthesis, integration, and conceptualization resulting in a research paper aimed at advancing the field of strategic marketing management. Prerequisite: MKTT 5303.

MKTT700V Doctoral Dissertation (1-18) (FA, SP) Prerequisite: candidacy.

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