Thomas D. Jensen, Department Chair, 302 B.A. Building, 575-4055
R. A. AND VIVIAN YOUNG CHAIR OF BUSINESS ADMINISTRATION PROFESSOR KURTZ; WAL-MART LECTURER IN RETAILING PROFESSOR JENSEN; OREN HARRIS CHAIR OF TRANSPORTATION PROFESSOR OZMENT; WAL-MART CHAIR OF MARKETING PROFESSOR BURTON; ASSOCIATE PROFESSORS ASHTON, CRYER, MURRAY; ASSISTANT PROFESSORS GENTRY, KOPP, RAPERT, STASSEN; ADJUNCT ASSISTANT PROFESSOR YARBROUGH; INSTRUCTOR COLE
The Department of Marketing and Transportation offers two majors: 1) Marketing and 2) Transportation and Logistics. Descriptions of the marketing major and courses follow. The transportation and logistics major is described in the next section.
MARKETING MAJOR
The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies in profit or nonprofit organizations. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing. Students majoring in marketing are actively subjected to problem-solving situations, both domestic and international, where a variety of contemporary tools are employed to stimulate the strategic decision-making process. Supportive disciplines with which the marketer should be familiar include psychology, sociology, accounting, economics, statistics, quantitative analysis, and research methodology.
The marketing major has three options to select from: marketing management, retail marketing, and industrial marketing. The marketing management option is intended to provide students with broad knowledge and skills in marketing applicable to any industry. The retail marketing option prepares students for marketing careers in the retailing industry. The industrial option prepares students for marketing careers in the industrial sector with a special emphasis on personal selling and sales management.
MARKETING MAJOR REQUIREMENTS | |||||||
| University Core Requirements | 35 | ||||||
| Additional General Education Requirements | 28 | ||||||
| MATH 2043, Survey of Calculus | 3 |
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| COMM 1313, Fundamentals of Comm | 3 |
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| ECON 2013, Prin. of Macroeconomics44 | 3 |
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| ECON 2023, Prin. of Microeconomics44 | 3 |
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| ECON 3000/4000 (Jr./Sr. level requirements) | 3 |
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| General Education Electives | 13 |
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_______ | |||||||
| Total General Education | 63 | ||||||
Core Requirements of the College of Business Administration |
33 | ||||||
Courses Required in all Options |
18 | ||||||
| MKTT 4133, Marketing Research | 3 |
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| MKTT 4553, Consumer Behavior | 3 |
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| MKTT 4533, Marketing Management | 3 |
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| MKTT Elective | 3 |
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44Students who elect ECON 2013 and/or ECON 2023 as a social science requirement may increase their general education electives by that number of hours.
Majors must select one of the following options and must complete six hours within the elected option. | |||||||
OPTION I: MARKETING MANAGEMENT |
|||||||
| (Select six hours from the following.) | |||||||
| MKTT 3533, Promotional Strategy | 3 |
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| MKTT 4033, Selling and Sales.Management | 3 |
||||||
| TLOG 3613, Business Logistics | 3 |
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| MKTT 4933, Retail Marketing Strategy | 3 |
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OPTION II: RETAIL MARKETING |
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| (Select six hours from the following.) | |||||||
| MKTT 4933, Retail Marketing Strategy | 3 |
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| MKTT 4943, Retail Buying and Merchandise Control | 3 |
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OPTION III: INDUSTRIAL MARKETING |
|||||||
| (Select six hours from the following.) | |||||||
| MKTT 4033, Selling and Sales Mgmt | 3 |
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| MKTT 4663, Industrial Marketing | 3 |
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Junior/Senior electives within College of Business Administration (Only 6 hours are permitted within major field) |
12 | ||||||
_______ | |||||||
| Total College of Business Administration Requirements | 63 | ||||||
Total Degree Requirements |
126 | ||||||
Recommended Course Sequence in Marketing |
|||||||
| (Follow freshman/sophomore sequence on page 338.) | |||||||
Junior Year | |||||||
| First Semester | |||||||
| 3 | MKTT 3433, Principles of Marketing | ||||||
| 3 | CISQ 3333, Info Systems Mgmt | ||||||
| 3 | MGMT 3563, Mgmt Concepts/Orgn Behav | ||||||
| 8 | General education electives | ||||||
| 17 | semester hours | ||||||
Second Semester | |||||||
| 3 | MKTT 4133, Marketing Research | ||||||
| 3 | CISQ 3603, Production & Ops Mgmt | ||||||
| 3 | FINN 3043, Financial Mgmt Theory/Practice | ||||||
| 3 | Junior/senior business elective | ||||||
| 3 | Marketing elective in option | ||||||
| 15 | semester hours | ||||||
Senior Year | |||||||
| First Semester | |||||||
| 3 | MKTT 4553, Consumer Behavior | ||||||
| 3 | Marketing elective in option | ||||||
| 6 | Junior/senior business electives | ||||||
| 3 | General education elective | ||||||
| 15 | semester hours | ||||||
Second Semester | |||||||
| 3 | MKTT 4533, Marketing Management | ||||||
| 3 | MGMT 4833, Strategic Management | ||||||
| 3 | Marketing elective | ||||||
| 6 | Junior/senior business electives | ||||||
| 2 | General education electives | ||||||
| 17 | semester hours | ||||||
Courses: Marketing (MKTT)
Enrollment in junior/senior business courses is contingent upon junior standing and completion of all course prerequisites.
3433 Principles of Marketing (Fa, Sp, Su) Distribution of manufactured goods, agricultural and natural products from producer to consumer; channels of trade, marketing functions, institutions, costs, problems, policies. Prerequisite: ECON 2013 and 2023, or 2143; junior standing.
3533 Promotional Strategy (Fa, Sp, Su) Provides the student with the theory, knowledge, and application relevant to promotional strategy formation. Since promotion is the communication aspect of marketing, knowledge and skills pertinent to promotional planning, analysis, implementation, and evaluation will be emphasized specifically regarding advertising, personal selling, sales promotion, and publicity. Prerequisite: MKTT 3433.
399H Honors Course (1-5) (Irregular) Open only to students in an honors program. Independent research and reading which lead to the development of a research paper under the supervision of senior staff. By arrangement, 1 to 5 hours of credit.
4033 Selling and Sales Management (Fa, Sp, Su) Direction, supervision, control of sales divisions of manufacturing and wholesale organizations; sales planning, research, supervision, motivation and compensation of salespersons; principles and techniques of personal selling. Prerequisite: MKTT 3433.
4133 Marketing Research (Fa, Sp, Su) Modern research techniques applied to problems of measuring market and sales potentials, allocation of territories, demand for industrial goods, consumer purchasing power, sales forecasts; uses of products and sales research as basis for establishing marketing strategy. Prerequisite: MKTT 3433; CISQ 2013.
4533 Marketing Management (Fa, Sp, Su) Strategic planning and management of the marketing function. Topics covered include product planning, channels strategy, pricing strategy, and promotional strategy in the context of the overall strategic direction of the firm. Prerequisite: MKTT 3433 and three upper division marketing courses.
4553 Consumer Behavior (Fa, Sp, Su) Analyzes consumer motivation, buying behavior, market adjustment, product innovation and adaptation; consumer market measurement, including survey of economic, behavioral science theories of consumer market behavior, producer and intermediary reactions. Consumer decision-making is evaluated as to psychological drives, sociological concepts used by producers, channel intermediaries, consumers; considers methods, techniques for measuring consumer behavior, analyzing consumer markets. Prerequisite: MKTT 3433.
4663 Industrial Marketing (Sp) Broad view of the marketing of industrial products, emphasizing the similarities and the differences between the marketing of industrial and consumer products. Marketing research, marketing policies, channels of distribution, product management, product pricing and promotion as they affect industrial products are examined.
4683 International Seminar (Su) Offered only in conjunction with an international study-abroad seminar in which students interact with the leadership of international business, government, and labor organizations. (Same as MGMT 4683.) Prerequisite: junior standing.
4733 Marketing Channels Organization and design of efficient channels of distribution, including political, social, and economic relationships among the various institutions and agencies comprising marketing channels. Prerequisite: MKTT 3433.
4833 International Marketing (Sp) Studies overseas environmental forces; their impact on international marketing decision making; stresses marketing strategy development and problem solving in the international setting. Prerequisite: MKTT 3433.
4933 Retail Marketing Strategy (Fa, Sp, Su) Concentrates on planning to meet the objectives and satisfy the retail marketing concept. Attention is devoted to the retail strategy process, institutions of retailing, consumer behavior, retailing research, selection of a store location, the retail organizational structure, merchandise planning and management, communication with the customer, pricing, planning for service retailers, integrating and controlling the retailing strategy, and retailing trends. Prerequisite: MKTT 3433.
4943 Retail Buying and Merchandise Control (Fa, Sp) Duties, problems of store buyer, merchandise manager, demand forecasting, sources of buying information; analysis of records as aids to merchandise control; evaluation of resources; buying policies and practices; buyer as department manager; budgeting problems. Prerequisite: MKTT 4933 and CISQ 2013.
4953 Retail Management Policy and Problems (Sp) Planning and operation of retailing corporations. Concentrates on the functions of multi-unit department, discount, and specialty stores, and on multi-store service retailers with emphasis on strategic retailing management. Prerequisites: MKTT 3433 and three upper division marketing courses.
The following courses are restricted to students with graduate standing and require the consent of the instructor.
5103 Marketing Concepts (Fa, Sp) Marketing organization and methods; emphasizes social, economic aspects of distribution. Consumer problems, marketing functions, institutions, distribution methods. Prerequisite: ECON 5163.
5303 Marketing Problems (Fa, Sp, Su) Case approach to marketing problems of wholesale and retail establishments, manufacturers; problems related to consumer, products, channels of distribution, promotion, pricing, operating diagnosis, control. Prerequisite: MKTT 5103 or equivalent.
5313 International Marketing (Fa) Studies overseas environmental forces, their impact on international marketing decision making; stresses marketing problem solving in the international setting. Prerequisite: MKTT 5103 or equivalent.
5323 Promotion Management; Advertising and Salesforce Management (Sp) Develops knowledge and skills in analysis, planning and evaluation of marketing communications efforts. Equal emphasis is placed on both understanding theory of promotions management and the application of theory to advanced cases.
5433 Marketing Research and Analysis (Fa) Modern marketing research techniques, and their applications by management to problems involving marketing strategy, pricing, forecasts, policy determination. Prerequisite: CISQ 5203 or permission of instructor.
5553 Buyer Behavior (Fa, Sp, Su) Behavioral science concepts, applied research relating to consumer and executive purchasing processes; stresses problems in buyer behavior research, conceptual integration, relevance to marketing management. Prerequisite: MKTT 5103.
5933 Scientific Retail Management (Sp) Current problems in retailing, including case studies, games theory in budgeting, operations research; a store is studied, analyzed.
636V Special Problems in Marketing (1-6) (Irregular) Individual research problems carrying 1 to 6 hours of credit by arrangement with department and graduate school.
6413 Special Topics in Marketing Seminar in special research topics in marketing. Topics vary depending upon the instructor. Prerequisite: consent of instructor.
6423 Seminar in Causal Modeling Exposure to use of causal modeling in current marketing research; particular emphasis given to confirmatory factor analysis and covariance structure modeling and their applications in construct measurement and hypothesis testing. (Same as CISQ 6423.) Prerequisite: permission of instructor.
6433 Seminar in Research Methods (Fa) Extensive review of literature illustrative of marketing research studies. Focuses upon theoretical foundations of research design, methodology, and analysis as well as interpretation of univariate, bivariate, and multivariate data in marketing theory exploration. Prerequisites: CISQ 5203 and MKTT 5433 or equivalent.
6443 Seminar in Marketing Theory (Sp) Comprehen-sive survey and critical review of the history of marketing thought and contemporary schools of thought in marketing discipline. In-depth research, review, synthesis, and a research proposal will be required in a selected topic from the perspectives of advancing marketing theory. Prerequisite: MKTT 5103, 5303, or equivalent.
6453 Seminar in Transportation and Business Logistics (Odd years) Underlying theories and problems related to the development of logistical systems in the U.S. Attention focused on transport economics, the role of government in providing transportation facilities, and managerial issues related to integrating transportation, inventory control, warehousing, customer service levels, and facility location. Prerequisite: consent of instructor.
6463 Seminar on Strategic Marketing Management Comprehensive survey of literature of strategic marketing management area. Focuses on critical evaluation of conceptual frameworks, research methodologies, and interdisciplinary integrations. Requires in-depth research, synthesis, integration, and conceptualization resulting in a research paper aimed at advancing the field of strategic marketing management. Prerequisite: MKTT 5303.
700V Doctoral Dissertation (1-18) (Fa, Sp) Prerequisite: candidacy and consent.
TRANSPORTATION AND LOGISTICS MAJOR
The major in transportation is designed to prepare students for careers in carrier management and logistics management. Carrier management is the management of the domestic and international modes of transportation. Logistic management applies analytical techniques and uses the systems approach in managing the flow of materials into and through the production and manufacturing processes of a firm to its customers.
Basic employment opportunities exist in marketing, sales, and operations positions with carriers in all transportation modes, and in positions with shippers having responsibility in one or more of the areas under logistics management, warehousing, packaging, and materials handling. Opportunities also exist in governmental agencies.
| University Core Requirements | 35 | ||||
| Additional General Education Requirements | 28 | ||||
| MATH 2043, Survey of Calculus | 3 |
||||
| COMM 1313, Fundamentals of Comm | 3 |
||||
| ECON 2013, Prin. of Macroeconomics45 | 3 |
||||
| ECON 2023, Prin. of Microeconomics45 | 3 |
||||
| ECON 3000/4000 (Jr./Sr. level requirements) | 3 |
||||
| General Education Electives | 13 |
||||
_______ | |||||
| Total General Education | 63 | ||||
Core Requirements of the College of Business Administration |
33 | ||||
Course Requirements in the Major |
18 | ||||
| TLOG 3443, Prin of Transportation | 3 |
||||
| TLOG 3613, Business Logistics | 3 |
||||
| TLOG 3623, Purchasing & Inventory Sys. | 3 |
||||
| TLOG 4633, Transportation Carrier Mgmt | 3 |
||||
| TLOG 4643, International Transp & Logstcs | 3 |
||||
| TLOG 4653, Transp & Logistics Strategy | 3 |
||||
| Junior/Senior electives within College of Business Administration (Only 6 hours are permitted within major field) | 12 | ||||
_______ | |||||
| Total College of Business Administration Requirements | 63 | ||||
Total Degree Requirements |
126 | ||||
45Students who elect ECON 2013 and/or ECON 2023 as a social science requirement may increase their general education electives by that number of hours.
Recommended Course Sequence in Transportation | |||||
Junior Year | |||||
| First Semester | |||||
| 3 | MKTT 3433, Principles of Marketing | ||||
| 3 | CISQ 3333, Info Systems Mgmt | ||||
| 3 | MGMT 3563, Mgmt Concepts/Orgn Behav | ||||
| 8 | General education electives | ||||
| 17 | semester hours | ||||
| Second Semester | |||||
| 3 | FINN 3043, Financial Mgmt Theory/Practice | ||||
| 3 | CISQ 3603, Production & Ops Mgmt | ||||
| 3 | TLOG 3443, Principles of Transportation | ||||
| 3 | Junior/senior economics elective | ||||
| 3 | TLOG 3613, Business Logistics | ||||
| 15 | semester hours | ||||
Senior Year | |||||
| First Semester | |||||
| 3 | TLOG 3623, Purchasing & Inventory Sys. | ||||
| 3 | TLOG 4633, Transportation Carrier Mgmt | ||||
| 9 | Junior/senior business electives | ||||
| 15 | semester hours | ||||
| Second Semester | |||||
| 3 | TLOG 4643, International Transp & Logstcs | ||||
| 3 | TLOG 4653, Transp & Logistics Strategy | ||||
| 3 | MGMT 4833, Strategic Management | ||||
| 3 | Junior/senior business electives | ||||
| 5 | General education electives | ||||
| 17 | semester hours | ||||
Courses: Transportation and Logistics (TLOG)
3443 Principles of Transportation (Fa, Sp, Su) Examines forms of transportation and institutional factors that influence transportation decisions; regulation, public policy, other governmental variables reviewed in detail. An introduction to physical distribution's interaction with transportation explored. Prerequisites: ECON 2013 and 2023 or equivalent or permission of instructor.
3613 Business Logistics (Fa, Sp, Su) Management of logistics functions in the firm including physical supply and distribution activities such as transportation, storage facility location, inventory control, materials handling, warehousing, and organization. Prerequisites: ECON 2013 and 2023 or equivalent and permission of instructor.
3623 Purchasing and Inventory Systems (Fa) Management of the purchasing function, including organization, procedures, supplier selection and development, quality control, price determination, global sourcing, and methods of inventory control. Prerequisites: TLOG 3613 or permission of instructor.
410V Special Topics: Logistics (1-6) (Irregular) Explores current events, concepts, and new developments in the field of logistics and transportation. Topics are selected by the Marketing and Transportation faculty for each semester the course is offered. Limited to 6 hours. Prerequisites: TLOG 3613 or permission of instructor.
4633 Transportation Carrier Management (Fa) Re-views special management techniques and analytical framework available for solving problems associated with transportation companies. Prerequisite: TLOG 3443 or permission of instructor.
4643 International Transportation and Logistics (Sp) Logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, governmental influence, facility location in global environment, and import-export opportunities. Special emphasis is placed on current events and their effect on the marketing and logistics activities of U.S.-based organizations. Prerequisite: TLOG 3613 or permission of instructor.
4653 Transportation and Logistics Strategy (Sp) Design and management of transportation and logistics systems for firms of varying size and different supply and market conditions This capstone course relies heavily on computer assisted cases and lectures from visiting transportation and logistics executives. Prerequisite: TLOG 3443 and 3613.
466V Independent Study in Transportation and Logistics (1-3) Permits students to explore selected topics in transportation/logistics. Prerequisite: permission of instructor.
560V Special Topics: Logistics (1-6) (Irregular) Explores current events, concepts, and new developments in the field of logistics and transportation. Topics are selected by the Marketing and Transportation faculty for each semester the course is offered. Limited to 6 hours.
5633 Business Logistics Systems (Fa) Case approach to physical distribution problems of wholesale, retail, manufacturing establishments. Prerequisite: CISQ 5203 or permission of instructor.
5643 Strategic Issues in Transportation Management (Sp) Focuses on the setting of objectives and the design of optimal transportation strategy and alternative means of implementing transportation strategies within different types of organizations. Prerequisite: CISQ 5203 or permission of instructor.
5653 Global Logistics Strategy (Sp) Transportation and logistics activities of multinational firms with emphasis on transportation, customer service, inventory control, facility location global sourcing, customs documentation, and the role of government in importing and exporting. Attention given to current events and their effect on the marketing and logistics activities of U.S.-based organizations. Prerequisite: TLOG 5633 or permission of instructor.
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