DEPARTMENT OF MARKETING AND TRANSPORTATION (MKTT) Thomas D. Jensen Julie J. Gentry Degrees Conferred:
The Master of Transportation and Logistics Management program is designed to produce outstanding professionals in the fields of transportation and logistics. Graduates of the program will be able to take positions within business firms or government agencies. The program is designed with sufficient flexibility to meet the needs of students with various backgrounds and work experience. Students can pursue the Master of Transportation and Logistics Management degree on either a conventional full-time or a convenient part-time basis through evening classes. Admission Requirements: The Master of Transportation and Logistics Management program is open to students who have earned a bachelor's degree from an accredited institution and who can present evidence of their ability to do graduate work. "Evidence of ability" means an excellent grade-point average, an acceptable test score on the Graduate Management Admission Test (GMAT), recommendations for graduate study, and an acceptable score on the TOEFL (unless the native language is English). Requirements for the Master of Transportation and Logistics Management Degree: The Master of Transportation and Logistics Management program is a thirty (30) credit-hour program designed to provide students with transportation and logistics expertise, general business principles, and quantitative skills in preparation for positions in business firms and government. Students with a bachelor's degree in business administration from an accredited institution will be required to complete thirty hours of graduate work: TLOG 5633, Business Logistics Systems (3 hours) TLOG 5643, Strategic Issues in Transportation Management (3 hours) TLOG 5653, Global Logistics Strategy (3 hours) TLOG 5663, Supply Chain Management (3 hours) TLOG 5673, Transportation and Logistics Modeling (3 hours) Approved business electives (9 hours) Approved engineering electives (6 hours) TOTAL: 30 hours Electives are chosen by the student in consultation with the M.T.L.M. Coordinator in the Department of Marketing and Transportation (MKTT). For students with an undergraduate degree in business, approved business electives must be numbered 5300 and above. Business electives may be taken in accounting, economics, finance, computer information systems and quantitative analysis, management, or marketing. A limited number of 4000-level courses within the College of Engineering may be taken for graduate credit as approved engineering electives. Students without prior business and/or engineering degrees may have to take additional courses in order to meet prerequisite requirements. After admission the student must maintain a 3.00 grade-point average on all graduate coursework and all transportation and logistics courses. Additionally, the student must receive a letter grade of at least a "B" in 75 percent of the courses attempted.
COURSES: MARKT/TRANSP (MKTT) MKTT5103 Marketing Concepts (FA, SP) Marketing organization and methods; emphasizes social, emphasizes social, economic aspects of distribution. Consumer problems, marketing functions, institutions, distribution methods. Prerequisite: ECON 5163. MKTT5303 Marketing Problems (FA, SP, SU) Case approach to marketing problems of wholesale and retail establishments, manufacturers; problems related to consumer, products, channels of distribution, promotion, pricing, operating diagnosis, control. Prerequisite: MKTT 5103. MKTT5313 International Marketing (IR) Studies overseas environmental forces; their impact on international marketing decision making; stresses marketing problem solving in the international setting. Prerequisite: MKTT 5103. MKTT5333 Retailing Strategy and Processes (SU) Strategic planning and operation of retailing organizations. Investigation of the various types of retailing with emphasis on both the strategic and functional aspects in retail processes. Prerequisite: admission to the M.B.A. program. MKTT5433 Consumer and Market Research (SP) Modern marketing research techniques and their applications to problems related to marketing strategy, pricing, forecasting, and policy determination. Special attention is given to consumer research, behavioral concepts, and the measurement for marketing purposes. Prerequisite: admission to the M.B.A. program. MKTT5533 Strategic Category Management (SU) Strategic planning and management of brands and product categories form both manufacturing and retailing perspectives. Focus is on the product brand developement, pricing, distribution, and promotion of brands and their strategic and functional roles in the product mix. Prerequisite: admission to the M.B.A. program. MKTT5553 Buyer Behavior (FA) Behavioral science concepts, applied research relating to consumer and executive purchasing processes; stresses problems in buyer behavior research , conceptual integration, relevance to marketing management. Prerequisite: MKTT 5103. MKTT636V Special Problems in Marketing (1-6) (IR) Individual research problems. MKTT6413 Special Topics in Marketing (FA, SP, SU) Seminar in special topics in marketing. Topics vary depending upon the instructor. MKTT6423 Seminar in Causal Marketing (FA, SP, SU) (Same as CISQ 6423) MKTT6433 Seminar in Research Methods (FA) Extensive review of literature illustrative of marketing research studies. Focuses upon theoretical foundations of research design, methodology, and analysis as well as interpretation of univariate, bivariate, and multivariate data in marketing theory exploration. Prerequisite: CISQ 5201 and MKTT 5433. MKTT6443 Seminar in Marketing Theory (SP) Comprehensive survey and critical review of the history of marketing thought and contemporary schools of thought in marketing discipline. Indepth research, review, synthesis, and a research proposal will be required in a selected topic from the perspectives of advancing marketing theory. Prerequisite: MKTT 5103 and MKTT 5303. MKTT6453 Seminar in Transportation and Business Logistics (Odd years) Underlying theories and problems related to the development of logistical systems in the U.S. Attention focused on transport economics, the role of government in providing transportation facilities, and managerial issues related to integrating transportation, inventory control, warehousing, customer service levels, and facility location. MKTT6463 Seminar in Strategic Marketing Management (FA, SP, SU) Comprehensive survey of literature of strategic marketing management area. Focuses on critical evaluation of conceptual frameworks, research methodologies, and interdisciplinary integrations. Requires indepth research, synthesis, integration, and conceptualization resulting in a research paper aimed at advancing the field of strategic marketing management. Prerequisite: MKTT 5303.
COURSES: TRANSP & LOG (TLOG) TLOG560V Special Topics in Logistics (1-3) (IR) Explores current events, concepts, and new developments in the field of logistics and transportation. Topics are selected by the Marketing and Transportation faculty for each semester the course is offered. TLOG5633 Business Logistics Systems (FA) Case approach to physical distribution problems of wholesale, retail, manufacturing establishments. Prerequisite: CISQ 5203. TLOG5643 Strategic Issues in Transportation Management (FA) Focuses on the setting of objectives and the design of optimal transportation strategy and alternative means of implementing transportation strategies within different types of organizations. Prerequisite: CISQ 5203. TLOG5653 Global Logistics Strategy (SP) Transportation and logistics activities of multinational firms with emphasis on transportation, customer service, inventory control, facility location global sourcing, customs documentation, and the role of government in importing and exporting. Attention is given to current events and their effect on the marketing and logistics activities of U.S.-based organizations. Prerequisite: TLOG 5633. TLOG5663 Supply Chain Management (FA) This course examines the planning and management of supply chain activities including supplier selection and development, demand management, quick response, vendor managed inventory, logistics options, strategic alliances, and performance measurement. Emphasis is placed on the integration of purchasing, materials management, and multi-firm logistics planning. Prerequisite: TLOG 5633. TLOG5673 Transportation & Logistics Modeling (SP) This course examines technology and computer applications in transportation and logistics, using an integrated supply chain management technique. Topics covered include computer information systems, decision support systems, optimization models, simulation, advanced statistics, and commercial logistics software systems. Prerequisite: TLOG 5633 and TLOG 5643. |