Primary Export Development Components

1. Roadmap - Portrays a graphic outline of the tutorial/field-guide.  It presents a step-by-step export development process with go/no-go decision points; and tabulates an SME user's access to a range of support services.   Click to View Roadmap.

2. Build Export Awareness - Adds to the user's broad knowledge of global market structures and dynamics, and competitive factors.  Explores issues related to doing business overseas, including cultural, regulatory, legal, plus investment risks and protections. 

3. Develop/Assess Export Readiness- Examines the fit of user's business and available resources with the likely requirements of entering or expanding a position in specific markets.  Enumerates major demands of an export development campaign on the existing business; assesses the enterprise's capacities and limitations.

4. Conduct Export Operations - Covers the practical needs, such as market research; distribution channels and sales promotion; sales administration and customer service; financial, legal and logistic factors; staffing and training requirements; banking and terms of payment; export/import formalities, quality standards and certification. 

5. Apply E-Commerce Leverage- Identifies potential opportunities for the enterprise to leverage export development effectiveness by adding or expanding e-commerce programs/activities.  Examines operational and cost-effectiveness issues.

6. Consider Strategic Alliances- Introduces strategic alliance continuum as a graphical tool to identify and compare degrees of leveraging export development strengths and assets.  May involve contracting, partnering, and/or joint venturing with other firms, domestic or overseas, to help meet the challenges of international markets and global competition.

7. Tap Third-Party Service Providers- Catalogs network of public and private providers and the export development services available from each, domestically and overseas.   The range is broad: federal, state and local government agencies; universities; private non-profit and commercial entities; free and fee-based services. 

8. Appendices- References, nuts and bolts such as forms, glossary,  Import Tutorial, etc.
 

9. Detailed Table of Contents