Global Marketing Online
The GMSS Export Tutorial
Select Here 
       Introductory

Welcome to Export TutorialNotes on Contents of Tutorial  Core Processes

Export Development RoadmapBuild Export AwarenessDevelop/Assess Export ReadinessConduct Export Operations     Techniques 
        & Resources

Apply E-commerce LeverageConsider Strategic AlliancesTap Third-party Service ProviderrsAppendicesTable of Contents
 


 
 
 
 
 
 

 
4. Conduct Export Operations

4.1 Marketing Research   4.3 Specialized Topics

4.2 Marketing Development Program
| Marketing Plan and Goals| 
| Sales Promotion and Institutional Promotion |
            | Marketing Administration |
Marketing Plan and Goals
This unit covers four essential elements of your global market development plan: 
Market Entry Strategy and Channels,
Selecting, Recruiting, Contracting,
Pricing Plan, and 
Sales Goals, Phasing and Schedules

Please click here for details.

Sales Promotion and Institutional Promotion
Sales promotion and institutional promotion are complementary disciplines, both aimed at helping customers to choose your products and to select you as the vendor.  For international sales, two key vehicles are: 

Trade Fairs – Foreign and Domestic
Advertising – Multimedia

Please click here for discussions.

Marketing Administration

The essentials of marketing administration include the following, more or less in sequence.
Handling Inquiries
Shipping
Terms of Sale
Payment Terms, Credit and Collection
 
Please click here to explore the subtleties of these topics in the international arena.

©2005 The Board of Trustees of the University of Arkansas
 3/21/2005