3. Develop/Assess Export Readiness
Actions for this Step 
     - From setting requirements to the Go/No-go decision
Five Marks of a Successful Exporter 
     - Five essential qualities that often predict a company's
            chances of success in global markets 
The Case for Building an International Marketing Plan (IMP) 
     - Behind most export success stories is a plan.
Building the IMP: A Six-Part Outline 
     - Start with a management commitment statement.
     - End with an implementation schedule.
Focus on Product Features 
     - Guide to selecting and/or modifying products 
            for export
Exert Global Reach
     - What are the special needs of handling your 
             company's products in foreign markets?
The Sine Qua Non (Management)
     - Strength and consistency of management support 
             are essential attributes.
Avoid the Thirteen Most Common Pitfalls
     - Potential failure modes are lying in wait for the 
             unsuspecting exporter.
The Go-No/Go Decision
     - Solid numbers and management decisions are called for. 
     - The last step is a firm commitment - with budget.
 
4. Conduct Export Operations 
4.1 Market Research
  Introduction 
  Marketing Mix
     - "Marketing Mix" is shorthand for a group of related marketing concepts often referred to as the "four P's":  
          Product, Price, Place, and Promotion.
  Definitions and Methods
     - The main methods and tips on "Sources and Methods"
  Step-by-Step Approach 
     - We offer a procedure to screen and qualifiy target markets.
  Sources 
     - Links to typical web sources and our concise glossary

4.2 Market Development Program
Marketing Plan and Goals
     - Market Entry Strategy and Channels
     - Selecting, Recruiting, Contracting
     - Pricing Plan, and 
     - Sales Goals, Phasing and Schedules
  Sales Promotion and Institutional Promotion
     - Trade fairs: U.S. and Foreign
     - Advertising: Multimedias
  Marketing Administration
     - Handling Inquiries 
     -  Shipping 
     -  Terms of Sale 
     - Payment Terms, Credit and Collection 
Role of E-commerce  (See Section 5)

4.3 Specialized Topics 
Inventory 
Freight Forwarding, Transportation
Export Formalities 
     -  Export Declaration
     -  Certificate of Origin
     -  Other Forms (see "Nuts & Bolts" appendix)
Banking
     - Letters of Credit, etc.
Product Service
Customer Service, Warrantee Administration 
Role of Industry Associations, Chambers of Commerce, etc.

5. Apply E-Commerce Leverage
5.1 E-Commerce Continuum
5.2 Support and Resources 
System and Staffing
In-house and Foreign
Non-profit and Industry Associations
5.3 Third-party Advice and Services Available
Hosting
Design and Development
Website
     - Online Catalog
     - Online Ordering
     - Online Order Tracking
     - Operation, Administration, Maintenance
     - Customer Support
5.4 Costs 
5.5 System Configuration
Design Options, Phasing
Feasibility, Critical Issues
Assembling a System (Fail-safe?)
5.6 Teaming, Networking? (cf. Amazon.com) 
5.7 Goal-setting and Forecasting
5.8 Security Issues and Measures
5.9 Cases 
White River Hardwoods
Spinning Wheel
House of Webster 
Shiloh Farms Bakery
Pineridge Gardens
Big Sugar Golf Club
Benton County Historical Society
War Eagle Mill

6. Consider Strategic Alliances
Why Consider SA's? 
The Strategic Alliance Continuum 
How-to Set Up and Run A Strategic Alliance (Step by Step)
Partner Relationships Flowchart 
  International Joint Ventures: 
    GMSS Basic Guide to Strategic Alliances 
Information Sources 

7. Tap Third-Party Service Providers
7.1 GMSS Services
Export Readiness Assessment (e.g. online)
PROMO
Market Research
GMDP
Publications - e.g., GMFactSheets
GMSS Online: Website and Export Tutorial
Overseas Missions and Trade Fairs
Statewide Facilitation and Network

7.2 Other University of Arkansas Services
SBDC
Technology Transfer
University of Arkansas Economic Development Institute (UAEDI)

7.3 Arkansas State and Regional Resources
ADED - Arkansas Department of Economic Development
     - Foreign Offices
ADFA - Arkansas Development Finance Authority
SUSTA - Southern United States Trade Association

7.4 Federal Resources
DEC - District Export Council
DOC - Department of Commerce
     - International Trade Administration
     - U.S. Commercial Service
     - Export Assistance Center
     - Gold Key, etc.
     - USA Export (online?)
Foreign Trade Division, U.S. Census Bureau 
NAFTA - North American Free Trade Agreement
NAFTA Certificate of Origin Interactive Tool 
FTAA Status - Free Trade Agreement of the Americas
Central American Free Trade Agreement 
USDA Foreign Agricultural Service
      - Going Global?
Ex-Im Bank
OPIC - Overseas Private Investment Corporation

7.5 Private Resources
International Trade Council of Northwest Arkansas
Arkansas State Chamber of Commerce
Service Corps of Retired Executives (SCORE)
     - SCORE of NW Arkansas 

7.6 International Resources
WTO World Trade Organization
HS (Harmonized System)
ISO (International Standards Organization)
ICC (International Chamber of Commerce)
  -  Incoterms

8. Appendices 
8.1 Nuts and Bolts
Forms
Others, tba
 
8.2 References
Publications
Websites
Venture Capital
 
8.3 Glossary
 
8.4 Others, tba
  
9. Reference Table of Contents