Dodson, C.S. & Schacter, D.L. (2002). When false recognition meets metacognition: The distinctiveness heuristic. Journal of Memory and Language, 46, 782-803.

The distinctiveness heuristic refers to a strategic process in which people use metacognitive information about how vivid they expect their memories to be, to reject items that lack the requisite vividness (Dodson & Schacter, 2001; Schacter, Israel & Racine, 1999).   For instance, false memories appear to be less common for pictures than for words (Israel & Schacter, 1997; Schacter, Israel & Racine, 1999).  According to the distinctiveness heuristic account, this occurs because people expect their memories for pictures to include vivid visual detail that is typically lacking in the lures.

One finding from the past research is that the distinctiveness heuristic seems to apply only in between subject designs.  The authors argue that this may be for one of two reasons:

The four experiments the authors conducted used the repetition lag procedure (Underwood & Freund, 1970).  In this procedure subjects study a list of items.  They then take a recognition test (either forced choice or old/new).  Across the test, studied items are presented only once, but lure items are repeated.  At short lags, repeating the lure should decrease the probability of incorrectly selecting it, because only new items are repeated.  At long lags, repeating a lure should increase the probability of incorrectly selecting it, because repetition will increase the item's familiarity (Notice the similarity to the study we read by Jones & Atchley, 2002).
Experiment 1
Subjects were presented with sixty unrelated items.  Subjects were randomly assigned to one of three groups: The logic here is that in the 50% distinctive condition, the utility of using the distinctiveness heuristic should be reduced.  Subjects might well reason, lots of the presented items were presented as words.  So there is no reason to expect all presented items to be especially vivid in my memory.  Alternatively, subjects might continue to use the distinctiveness heuristic, even though it is not perfectly diagnostic.

The test items were visually presented words and the repetition lag procedure was used to increase the familiarity of lures:

Results

The major results of the experiment are as follows:

So a big finding here is that subjects appear to be using the distinctiveness heuristic even though it is not perfectly diagnostic.
Experiment 2

Experiment 2 they push this point further by varying the proportion of distinctive items in the list.  Lists were made up of either 10% pictures, 25% pictures or only words.  So the question is, will people still use the distinctiveness heuristic if very few of the items are actually pictures?
 
Results

The major results were as follows:

Major result here was that even when only 25% of the studied items were pictures there was still an effect of distinctiveness.
Experiment 3
This is where it gets really cool!  The authors wanted to see if subjects expectations would influence the use of the distinctiveness heuristic.  In particular, participants in some conditions were told that the memory test would only include items studied as words.  If the distinctiveness heuristic is a metacognitive strategy, then this group should not rely on the distintiveness heuristic because they should not expect their memories to be very vivid.

Participants were placed in one of the following conditions:

Notice that the only difference between the informed and uninformed groups is what they believe about the test.  The tests themselves are exactly the same.  So any difference between the two groups will be due to the subjects metacognitive beliefs.

Repetition of the lure occurred either 24 or 48 items after first presentation. The critical comparison was between the informed and uniformed conditions as they were identical except for the expectations participants were led to have.

Results

Here are the major results:

Pretty cool finding!  The distinctiveness heuristic is used even if none of the test items were studied as pictures, as long as subjects think some of the test items were studied as pictures.
Experiment 4
Final experiment is used to rule out the possibility that it is hearing the word, not seeing the picture that is producing the effect.  Subjects studied items in one of three conditions. Lags between first and second presentation of lures was 24 or 48.

Results

Here are the major results:

So the effects they found in all these experiments are due to the presence of the picture, not to the accompanying sound.
Some Points Mentioned in the GD
Here are some of the conclusions Dodson and Schacter would like you to draw from these results.

 
University of Arkansas
Department of Psychology
Graduate Program in Experimental Psychology
Lampinen Lab
False Memory Reading Group
False Memory Reading Group Fall 2002