Hirshman, E. (2004). Ordinal process
dissociation and the measurement of automatic and controlled processes. Psychological Review, 111, 553-560.
What is process dissociation theory?
Process dissociation theory
is a model of how conscious and unconscious memories are related as well as a
measurement technique designed to tease apart conscious and unconscious
influences. In the process dissociation
technique participants answer recognition memory test items under either
inclusion or exclusion instructions.
Inclusion instructions ask participants to accept items regardless of
their source, exclusion instructions ask participants to accept items from one
source but reject items from another source.
Example, say you watch a
video of an office theft. You then read a narrative describing the theft that
includes a number of misleading suggestions (e.g. there was a calculator on the
desk when in fact there wasn't).
Inclusion instructions would require you to select both the items that
were in the video and the items that were in the narrative (so you should say
'yes' to the calculator). Exclusion
instructions would require you to say yes only to those items from the video
(so you should say 'no' to the calculator).
According to the process dissociation approach, the probability
of accepting the critical items (e.g. calculator) in the two instructional
conditions are given by the following equations:
I =
C +(1-C)A
E =
(1-C)A
Where I is the probability of
accepting an item under the inclusion instructions, E is the probability of
accepting an item under the exclusion instructions, C is the probability of a
controlled influence of memory (i.e. recollection), and A is the probability of
an automatic influence of memory (i.e. familiarity).
It's a matter of simple
algebra from these equations to get estimates of controlled and automatic
influences of memory:
C = I - E
A = E/(1-C)
So if you are willing to
accept the model, process dissociation provides a nice way of estimating the
relative contributions of controlled and automatic processes to memory.
Critiques of Process Dissociation
A number of people have
provided critiques of the process dissociation approach and two of the more
important critiques have been the following:
Invariance: Process dissociation assumes that the probability of controlled and automatic processes are not
influenced by what instructions people are given, but researchers have argued
that is not true.
The process dissociation
equations only work if both independence and invariance are correct
assumptions.
Hirshman's Basic Assumptions
Basically what Hirshman is doing is trying to develop a way of drawing
conclusions from inclusion and exclusion results without having to make the
strong assumptions that the process dissociation procedure currently
makes. The equations for inclusion and exclusion
developed by Jacoby wouldn’t hold anymore, but maybe you could still draw some
interesting conclusions from exclusion and inclusion conditions. So, he starts
with a fairly simple set of assumptions:
Possible
Experimental Results
What Hirshman
wants to do is be able to take results of inclusion and exclusion conditions
and draw conclusions about what they mean while making the fewest possible
theoretical assumptions. He concludes
that even without making all of Jacoby’s assumptions you can still draw a
number of useful ordinal level conclusions from process dissociation
experiments. Hirshman says, imagine you are conducing an experiment and there are two conditions. You get inclusion and exclusion results from
each condition. What are the possible ways the experiment could turn out, and
what would those possible results tell you? So here are the possibilities he
considers:
Data
Pattern I
E1
= E2
I1
> I2
Data
Pattern II
E1
> E2
I1
= I2
Data
Pattern III
E1
> E2
I1
> I2
Data
Pattern IV
E1
> E2
I1
< I2
Given that these patterns are
the ones of greatest interest, Hirshman next sets out
to decide what you can conclude if you got one of those four patterns in your
data.
Conclusions
Given the Various Data Patterns
Data
Pattern 1.
If E1
= E2 and, I1 > I2, then A1 > A2 and C1>C2
If I1 > I2 then there are three
possibilities:
(1)
(1) A1 > A2
(2)
(2) C1>C2
(3)
(3) Or A1 > A2 and C1>C2
These possibilities are
further constrained though when you are told E1 = E2
. If it were only the case the A1
> A2 then E1 > E2 . If it were only the case that C1>C2
then E1 < E2 . The only way you could get E1 = E2
is if the automatic and controlled processes offset each other.
Data
Pattern 2.
If E1 > E2 and, I1
= I2, then
A1 > A2 and C2>C1
If I1 = I2,
then there are
two possibilities:
(1)
(1) A1 = A2 and C1=C2
(2)
(2) Or A1 > A2 and C1<C2
However, we know that E1
> E2 so it can’t be the case that there has been no change in
either A or C. Rather, they must have changed in offsetting ways.
Data
Pattern 3.
If E1
> E2 and, I1 > I2, then A1 > A2 and
results for controlled processes are indeterminate
In this case we have a independent variable that is increasing responses in both
the inclusion and exclusion conditions. Consider first the exclusion
instructions. If E1 > E2
then either A1 > A2 or C1 < C2 or
both. However, if C1 < C2
and that were the only thing going on, then I1 < I2,
so it must be the case that A1 > A2
Data
Pattern 4.
If E1
> E2 and, I1 < I2, then C1 < C2
Essentially one has a
crossover interaction here where the IV has one effect on the exclusion
condition and the opposite effect on the inclusion condition. Because automatic processes push both I and E
in the same direction, this pattern cannot be produce by changes in A alone. Rather, it must be the case that the controlled
processes are being influenced by the independent variable pushing the I condition in one direction and the E condition in the
opposite direction.
Discussion
Hirshman compares his approach to the original process
dissociation approach. Like, process dissociation, Hirshman
points out that his approach makes use a a logic of opposition. However, the approach does not
assume that recollection and familiarity are independent. The approach makes
only the bare essentials in terms of assumptions about the relationship between
controlled and automatic processes.