MARKETING AND TRANSPORTATION
Thomas D. Jensen, Department Chair, 302 B.A. Building, 575-4055
* Wal-Mart Chair of Marketing Professor Burton * Wal-Mart Lecturer in Retailing Professor Jensen * R. A. and Vivian Young Chair Professor Kurtz * Oren Harris Chair of Transportation Professor Ozment * Oren Harris Chair of Logistics Professor Williams * Associate Professors Ashton, Creyer, Gentry, Murray, Rapert, Stassen, Waller * Assistant Professors, Kopp, Mendoza * Visiting Assistant Professor Yarbrough * Instructor Cole
The department of marketing
and transportation offers two majors:
1) marketing and
2) transportation and logistics.
Descriptions of the marketing major and courses follow. The transportation
and logistics major is described in the next section.
MARKETING MAJOR
The major in marketing is designed to prepare students for careers involving product planning, distribution, promotion, and pricing strategies in profit or nonprofit organizations. In addition to a broad overview of the marketing functions within organizations, students are provided with knowledge and skills in consumer behavior, marketing research, and strategic marketing. Students majoring in marketing are actively subjected to problem-solving situations, both domestic and international, where a variety of contemporary tools are employed to stimulate the strategic decision-making process. Supportive disciplines with which the marketer should be familiar include psychology, sociology, accounting, economics, statistics, quantitative analysis, and research methodology.
The marketing major has three concentrations to select from: marketing management, retail marketing, and industrial marketing. The marketing management concentration is intended to provide students with broad knowledge and skills in marketing applicable to industry. The retail marketing concentration prepares students for marketing careers in the retail industry. The industrial concentration prepares students for marketing careers in the industrial sector with a special emphasis on personal selling and sales management.
|
Marketing Major Requirements
|
HOURS |
| Total General Education | 63 |
| Walton College Core Requirements | 33 |
|
Courses Required in all Concentrations
Majors must select one of the following concentrations and must complete six hours within the elected concent ration. |
18 |
|
|
|
|
|
|
|
12 |
| Total Walton College Requirements | 63 |
| Total Degree Requirements | 126 |
SEE MARKETING AND TRANSPORTATION (MKTT) COURSES
TRANSPORTATION MAJOR
The major in transportation is designed to prepare students for careers in carrier management and logistics management. Carrier management is the management of the domestic and international modes of transportation. Logistic management applies analytical techniques and uses the systems approach in managing the flow of materials into and through the production and manufacturing processes of a firm to its customers.
Basic employment opportunities exist in marketing, sales, and operations positions with carriers in all transportation modes, and in positions with shippers having responsibility in one or more of the areas under logistics management, warehousing, packaging, and materials handling. Opportunities also exist in governmental agencies.
Complete the requirements for a B.S.B.A. degree.
| HOURS | |
| Total General Education | 63 |
| Core Requirements of Walton College | 33 |
| Course Requirements in the Major | 18 |
TLOG 3443, Prin of Transportation |
3 |
TLOG 3613, Business Logistics |
3 |
TLOG 3623, Purchasing & Inventory Sys. |
3 |
TLOG 4633, Transportation Carrier Mgmt |
3 |
TLOG 4643, International Transp & Logistics |
3 |
TLOG 4653, Transp & Logistics Strategy |
3 |
|
Junior- senior-level electives within Walton College
|
12 |
| Total Walton College Requirements | 63 |
| Total Degree Requirements | 126 |
SEE TRANSPORTATION AND LOGISTICS (TOLG) COURSES
COURSES: MARKETING AND TRANSPORTATION (MKTT)
Enrollment in junior/senior business courses is contingent upon completion of all course prerequisites.
The following courses are not open to business students until all Pre-business requirements have been completed
MKTT3433 Principles of Marketing (FA, SP, SU) Distribution of manufactured goods, agricultural and natural products from producer to consumer; channels of trade, marketing functions, institutions, costs, problems, policies. Prerequisite: (ECON 2013 and ECON 2023) or ECON 2143.
MKTT3533 Promotional Strategy (FA, SP, SU) Provides the student with the theory, knowledge, and application relevant to promotional strategy formation. Since promotion is the communication aspect of marketing, knowledge and skills pertinent to promotional planning, analysis, implementation, and evaluation will be emphasized specifically regarding advertising, personal selling, sales promotion, and publicity. Prerequisite: MKTT 3433.
MKTT4003H Marketing and Transportation Honors Colloquium (IR) Explores events, concepts and/or new developments in the field of Marketing and/or Transportation. Prerequisite: Senior standing.
MKTT4033 Selling and Sales Management (FA, SP, SU) Direction, supervision, control of sales divisions of manufacturing and wholesale organizations; sales planning, research, supervision, motivation and compensation of salespersons; principles and techniques of personal selling. Prerequisite: MKTT 3433.
MKTT4103 Marketing Topics (FA, SP, SU) Special topics in marketing not available in other courses. Topics are selected by the Marketing faculty for each semester each course is offered. May be repeated for 6 hours. Prerequisite: MKTT 3433.
MKTT4133 Marketing Research (FA, SP, SU) Modern research techniques applied to problems of measuring market and sales potentials, allocation of territories, demand for industrial goods, consumer purchasing power, sales forecasts; uses of products and sales research as basis for establishing marketing strategy. Prerequisite: MKTT 3433 and CISQ 2013.
MKTT4533 Marketing Management (FA, SP, SU) Strategic planning and management of the marketing function. Topics covered include product planning, channels strategy, pricing strategy, and promotional strategy in the context of the overall strategic direction of the firm. Prerequisite: MKTT 3433 and three upper division marketing courses.
MKTT4553 Consumer Behavior (FA, SP, SU) Analyzes consumer motivation, buying behavior, market adjustment, product innovation and adaptation; consumer market measurement, including survey of economic, behavioral science theories of consumer market behavior, producer and intermediary reactions. Consumer decision making is evaluated as to psychological drives, sociological concepts used by producers, channel intermediaries, consumers; considers methods, techniques for measuring consumer behavior, analyzing consumer markets. Prerequisite: MKTT 3433.
MKTT4663 Industrial Marketing (SP) Broad view of the marketing of industrial products, emphasizing the similarities and the differences between the marketing of industrial and consumer products. Marketing research, marketing policies, channels of distribution, product management, product pricing and promotion as they affect industrial products are examined.
MKTT4683 International Seminar (SU) Offered only in conjunction with an international study abroad seminar in which students interact with the leadership of international business, government, and labor organizations. (Same as MGMT 4683)
MKTT4833 International Marketing (IR) Studies overseas environmental forces; their impact on international marketing decision making; stresses marketing strategy development and problem solving in the international setting. Prerequisite: MKTT 3433.
MKTT4933 Retail Marketing Strategy (FA, SP, SU) Concentrates on planning to meet the objectives and satisfy the retail marketing concept. Attention is devoted to the retail strategy process, institutions of retailing, consumer behavior, retailing research, selection of a store location, the retail organizational structure, merchandise planning and management, communication with the customer, pricing, planning for service retailers, integrating and controlling the retailing strategy, and retailing trends. Prerequisite: MKTT 3433.
MKTT4943 Retail Buying and Merchandise Control (FA, SP) Duties, problems of store buyer, merchandise manager, demand forecasting, sources of buying information; analysis of records as aids to merchandise control; evaluation of resources; buying policies and practices; buyer as department manager; budgeting problems. Prerequisite: MKTT 4933 and CISQ 2013.
The following courses are restricted to students with graduate standing and require the consent of the instructor.
MKTT5103 Marketing Concepts (FA, SP) Marketing organization and methods; emphasizes social, emphasizes social, economic aspects of distribution. Consumer problems, marketing functions, institutions, distribution methods. Prerequisite: ECON 5163.
MKTT5303 Marketing Problems (FA, SP, SU) Case approach to marketing problems of wholesale and retail establishments, manufacturers; problems related to consumer, products, channels of distribution, promotion, pricing, operating diagnosis, control. Prerequisite: MKTT 5103.
MKTT5313 International Marketing (IR) Studies overseas environmental forces; their impact on international marketing decision making; stresses marketing problem solving in the international setting. Prerequisite: MKTT 5103.
MKTT5333 Retailing Strategy and Processes (SU) Strategic planning and operation of retailing organizations. Investigation of the various types of retailing with emphasis on both the strategic and functional aspects in retail processes. Prerequisite: admission to the M.B.A. program.
MKTT5433 Consumer and Market Research (SP) Modern marketing research techniques and their applications to problems related to marketing strategy, pricing, forecasting, and policy determination. Special attention is given to consumer research, behavioral concepts, and the measurement for marketing purposes. Prerequisite: admission to the M.B.A. program.
MKTT5533 Strategic Category Management (SU) Strategic planning and management of brands and product categories from both manufacturing and retailing perspectives. Focus is on the product brand development, pricing, distribution, and promotion of brands and their strategic and functional roles in the product mix. Prerequisite: admission to the M.B.A. program.
MKTT5553 Buyer Behavior (FA) Behavioral science concepts, applied research relating to consumer and executive purchasing processes; stresses problems in buyer behavior research , conceptual integration, relevance to marketing management. Prerequisite: MKTT 5103.
MKTT636V Special Problems in Marketing (1-6) (IR) Individual research problems.
MKTT6413 Special Topics in Marketing (FA, SP, SU) Seminar in special topics in marketing. Topics vary depending upon the instructor.
MKTT6423 Seminar in Causal Marketing (FA, SP, SU) (Same as CISQ 6423)
MKTT6433 Seminar in Research Methods (FA) Extensive review of literature illustrative of marketing research studies. Focuses upon theoretical foundations of research design, methodology, and analysis as well as interpretation of univariate, bivariate, and multivariate data in marketing theory exploration. Prerequisite: CISQ 5201 and MKTT 5433.
MKTT6443 Seminar in Marketing Theory (SP) Comprehensive survey and critical review of the history of marketing thought and contemporary schools of thought in marketing discipline. Indepth research, review, synthesis, and a research proposal will be required in a selected topic from the perspectives of advancing marketing theory. Prerequisite: MKTT 5103 and MKTT 5303.
MKTT6453 Seminar in Transportation and Business Logistics (Odd years) Underlying theories and problems related to the development of logistical systems in the U.S. Attention focused on transport economics, the role of government in providing transportation facilities, and managerial issues related to integrating transportation, inventory control, warehousing, customer service levels, and facility location.
MKTT6463 Seminar in Strategic Marketing Management (FA, SP, SU) Comprehensive survey of literature of strategic marketing management area. Focuses on critical evaluation of conceptual frameworks, research methodologies, and interdisciplinary integrations. Requires indepth research, synthesis, integration, and conceptualization resulting in a research paper aimed at advancing the field of strategic marketing management. Prerequisite: MKTT 5303.
MKTT700V Doctoral Dissertation (1-18) (FA, SP) Prerequisite: candidacy.
COURSES: TRANSP & LOG (TLOG)
The following courses are not open to business students until they have completed all Pre-business requirements.
TLOG3443 Principles of Transportation (FA, SP, SU) Examines forms of transportation and institutional factors that influence transportation decisions; regulation, public policy, other governmental variables reviewed in detail. An introduction to physical distribution's interaction with transportation explored. Prerequisite: ECON 2013 and ECON 2023.
TLOG3613 Business Logistics (FA, SP, SU) Management of logistics functions in the firm including physical supply and distribution activities such as transportation, storage facility location, inventory control, materials handling, warehousing, and organization. Prerequisite: ECON 2013 and ECON 2023.
TLOG3623 Purchasing and Inventory Systems (FA) Management of the purchasing function, including organization, procedures, supplier selection and development, quality control, price determination, global sourcing, and methods of inventory control. Prerequisite: TLOG 3613.
TLOG410V Special Topics in Logistics (1-3) (IR) Explores current events, concepts, and new developments in the field of logistics and transportation. Topics are selected by the Marketing and Transportation faculty for each semester the course if offered. May be repeated for 6 hours. Prerequisite: TLOG 3613.
TLOG4633 Transportation Carrier Management (FA) Reviews special management techniques and analytical framework available for solving problems associated with transportation companies. Prerequisite: TLOG 3443.
TLOG4643 International Transportation and Logistics (SP) Logistics activities in international business with special emphasis on transportation, global sourcing, customs issues, governmental influence, facility location in global environment, and import-export opportunities. Special emphasis is placed on current events and their effect on the marketing and logistics activities of U.S.-based organizations. Prerequisite: TLOG 3613.
TLOG4653 Transportation and Logistics Strategy (SP) Design and management of transportation and logistics systems for firms of varying size and different supply and market conditions. This capstone course relies heavily on computer assisted cases and lectures from visiting transportation and logistics executives. Prerequisite: TLOG 3443 and TLOG 3613.
TLOG466V Independent Study in Transportation and Logistics (1-3) (FA, SP, SU) Permits students to explore selected topics in transportation/logistics.
TLOG560V Special Topics in Logistics (1-3) (IR) Explores current events, concepts, and new developments in the field of logistics and transportation. Topics are selected by the Marketing and Transportation faculty for each semester the course is offered.
TLOG5633 Business Logistics Systems (FA) Case approach to physical distribution problems of wholesale, retail, manufacturing establishments. Prerequisite: CISQ 5203.
TLOG5643 Strategic Issues in Transportation Management (FA) Focuses on the setting of objectives and the design of optimal transportation strategy and alternative means of implementing transportation strategies within different types of organizations. Prerequisite: CISQ 5203.
TLOG5653 Global Logistics Strategy (SP) Transportation and logistics activities of multinational firms with emphasis on transportation, customer service, inventory control, facility location global sourcing, customs documentation, and the role of government in importing and exporting. Attention given to current events and their effect on the marketing and logistics activities of U.S.-based organizations. Prerequisite: TLOG 5633.
TLOG5663 Supply Chain Management (FA) This course examines the planning and management of supply chain activities including supplier selection and development, demand management, quick response, vendor managed inventory, logistics options, strategic alliances, and performance measurement. Emphasis is placed on the integration of purchasing, materials management, and multi-firm logistics planning. Prerequisite: TLOG 5633.
TLOG5673 Transportation & Logistics Modeling (SP) This course examines technology and computer applications in transportation and logistics, using an integrated supply chain management technique. Topics covered include computer information systems, decision support systems, optimization models, simulation, advanced statistics, and commercial logistics software systems. Prerequisite: TLOG 5633 and TLOG 5643.
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