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MARKETING AND TRANSPORTATION (MKTT)

Thomas D. Jensen, Department Chair, 302 Walton College of Business, 575-4055

Wal-Mart Chair of Marketing Professor Burton • Wal-Mart Lecturer in Retailing Professor Jensen • R.A. and Vivian Young Chair of Business Administration Professor Kurtz • Oren Harris Chair of Transportation Professor Ozment • Oren Harris Chair of Logistics Professor Williams • Associate Professors Ashton, Creyer, Gentry, Kopp, Murray, Rapert, Stassen • Assistant Professor Mendoza • Visiting Assistant Professor Yarbrough • Research Associate Professor Waller • Research Assistant Professor Milatrovic

Degrees Conferred:

M.T.L.M. in Transportation and Logistics Management (TLOG)

Ph.D. in Business Administration (BADM)

COURSES: MARKETING/TRANSPORTATION (MKTT)

MKTT5313 International Marketing (IR) Studies overseas environmental forces; their impact on international marketing decision making; stresses marketing problem solving in the international setting.

MKTT5333 Retailing Strategy and Processes (SU) Strategic planning and operation of retailing organizations. Investigation of the various types of retailing with emphasis on both the strategic and functional aspects in retail processes.

MKTT5433 Consumer and Market Research (SP) Modern marketing research techniques and their applications to problems related to marketing strategy, pricing, forecasting, and policy determination. Special attention is given to consumer research, behavioral concepts, and the measurement for marketing purposes. Prerequisite: CISQ 5203.

MKTT5533 Strategic Category Management (SU) Strategic planning and management of brands and product categories from both manufacturing and retailing perspectives. Focus is on the product brand development, pricing, distribution, and promotion of brands and their strategic and functional roles in the product mix.

MKTT5553 Buyer Behavior (FA) Behavioral science concepts, applied research relating to consumer and executive purchasing processes; stresses problems in buyer behavior research , conceptual integration, relevance to marketing management. Prerequisite: MKTT 5103.

MKTT636V Special Problems in Marketing (1-6) (IR) Individual research problems.

MKTT6413 Special Topics in Marketing (IR) Seminar in special topics in marketing. Topics vary depending upon the instructor.

MKTT6423 Seminar in Causal Marketing (IR) (Same as CISQ 6423)

MKTT6433 Seminar in Research Methods (IR) Extensive review of literature illustrative of marketing research studies. Focuses upon theoretical foundations of research design, methodology, and analysis as well as interpretation of univariate, bivariate, and multivariate data in marketing theory exploration.

MKTT6443 Seminar in Marketing Theory (SP) Comprehensive survey and critical review of the history of marketing thought and contemporary schools of thought in marketing discipline. Indepth research, review, synthesis, and a research proposal will be required in a selected topic from the perspectives of advancing marketing theory. Prerequisite: MKTT 5103 and MKTT 5303.

MKTT6453 Seminar in Transportation and Business Logistics (IR) Underlying theories and problems related to the development of logistical systems in the U.S. Attention focused on transport economics, the role of government in providing transportation facilities, and managerial issues related to integrating transportation, inventory control, warehousing, customer service levels, and facility location.

MKTT6463 Seminar in Strategic Marketing Management (IR) Comprehensive survey of literature of strategic marketing management area. Focuses on critical evaluation of conceptual
frameworks, research methodologies, and interdisciplinary integrations. Requires indepth research, synthesis, integration, and conceptualization resulting in a research paper aimed at advancing the field of strategic marketing management. Prerequisite: MKTT 5303.

MKTT700V Doctoral Dissertation (1-18) (FA, SP) Prerequisite: candidacy.

COURSES: TRANSPORTATION and LOGISTICS (TLOG)

TLOG560V Special Topics in Logistics (1-3) (IR) Explores current events, concepts, and new developments in the field of logistics and transportation. Topics are selected by the Marketing and Transportation faculty for each semester the course is offered.

TLOG5633 Business Logistics Systems (FA) Case approach to physical distribution problems of wholesale, retail, manufacturing establishments.

TLOG5643 Strategic Issues in Transportation Management (FA) Focuses on the setting of objectives and the design of optimal transportation strategy and alternative means of implementing transportation strategies within different types of organizations.

TLOG5653 Global Logistics Strategy (SP) Transportation and logistics activities of multinational firms with emphasis on transportation, customer service, inventory control, facility location global sourcing, customs documentation, and the role of government in importing and exporting. Attention given to current events and their effect on the marketing and logistics activities of U.S.-based organizations. Prerequisite: TLOG 5633.

TLOG5663 Supply Chain Management (FA) This course examines the planning and management of supply chain activities including supplier selection and development, demand management, quick response, vendor managed inventory, logistics options, strategic alliances, and performance measurement. Emphasis is placed on the integration of purchasing, materials management, and multi-firm logistics planning.

TLOG5673 Transportation & Logistics Modeling (SP) This course examines technology and computer applications in transportation and logistics, using an integrated supply chain management technique. Topics covered include computer information systems, decision support systems, optimization models, simulation, advanced statistics, and commercial logistics software systems. Prerequisite: TLOG 5633 and TLOG 5643.