Office of University Relations

Creating usable Web sites

A Web site that is usable is one where the user is able to clearly identify the information they need and/or perform the task they came to the Web site for.

To assist the user in this, there are several things you need to consider.

Site navigation

Navigation is how users get to where they want to go. It is the pathway they take through a site.

  • Support different navigational methods Navigation is traditionally thought of in terms of hierarchical navigation links and, while these are often the main means of navigation (and therefore need to be carefully crafted), you should also include other navigational aids such as a search engine, site map and site index - all of which should be located prominently on the page.
  • Ensure consistent navigationGlobal navigation elements need to be implemented consistently to provide a clear indication to the user of where they lead. Section navigation should be located consistently on either the left or right side of every page.
  • Provide clear labelsNavigation labels should be informative, concise, and use simple language. They should also be easy to read and able to be resized for users with less than perfect vision. A page should not contain multiple links with the same link text that go to different URLs. The link text should make sense when read out of context.

User orientation

User orientation consists of the visual clues that allow a user to know where they are in the structure of your site. Without these clues, users often feel "lost" and can find navigation more difficult.

  • Identification of sites and pages Site sections and individual pages should allow users to easily identify where they are within the site. Things such as the text used in the title bar and "breadcrumbs" are good examples of identification.
  • Provide a logical content structureThe structure of the site should reflect the way users see your content and match their needs, rather than be based on organizational structures.
  • Clearly indicate the search scopeWhere a search with limited scope is used, the search interface needs to clearly indicate the scope of the search.

Improve user control and flexibility

  • Keep page sizes as small as possibleSub-site home pages and all section home pages should be less than 40kb in size to facilitate good download times for modem and international users.
  • Allow users to resize textAnd use a larger text size by default.
  • Improve access to content of seasonal interest

Content

One of the most important things on your Web site is the content you are presenting. The more clear and relevant the content is to the user, the more usable it is.

  • Avoid using jargonTo support new and first-time users who are unfamiliar with the university environment, avoid jargon and abbreviations that may confuse them.
  • Use plain languageUse everyday words, short sentences and the active voice.
  • Keep content accurate and up-to-dateAll publishers should develop a quality assurance process and maintenance schedule. If users see content that is old or inaccurate, they will cease to trust your Web site as a source of credible information.
  • Less is moreRelevant information can be difficult to find if it is surrounded by lots of other content. Keep your text concise and use things such as headings or lists to direct attention to critical content.
  • Avoid duplicationIf information is presented in slightly different ways in different locations, it is easy for users to become confused as to which is the "right" information. Try to organize your content so that you can link from different directions to the same information rather than duplicating the text on two pages.