Office of University Relations

Business Cards

University business cards are an integral part of the identity program and are designed to match the letterheads and envelopes. The primary difference in the design format is that the name of the individual, which cannot be printed on the letterhead, is featured on the business card. All UA business cards are printed at Printing Services, 575-2404.

The following guidelines will ensure consistency with the University identity program:

  • The official business card should be a standard 31/2" x 2" size and should be printed in one or two colors on 80 lb. Vicksburg Star White cover stock. Two-color cards should have only the words, "UNIVERSITY of ARKANSAS" printed in red (PMS 200) with the remainder of the logo and the card information printed in black. One-color cards should be printed in black ink.
  • The size or position of the logo and type elements should not be changed.
  • Either a horizontal or vertical format may be selected, but design elements are arranged in a standard format; samples are readily available at Printing Services.
  • In rare circumstances, non-University of Arkansas logos may be printed on business cards along with the U of A logo. Prior approval from University Relations at 575-5555 is required.
  • WWW addresses are often too long to be accommodated on business cards. In such cases, the main U of A homepage address (http://www.uark.edu/) will be substituted for the departmental address.