The University of Arkansas Seal
The University of Arkansas Seal
The official seal of the University of Arkansas was designed by Mrs. Zelma Rothrock in 1923 and adopted by the Board of Trustees that same year.
While no record can be found providing a translation of what Mrs. Rothrock meant by "Veritate Duce Progredi," David Fredrick, Associate Professor of Classical Studies, has provided this translation: "To Advance with Truth as (Our) Guide."
The central design element of the seal is the east entrance to Old Main. Although the seal has represented the Fayetteville campus since 1923, it is also used by the Board of Trustees and the president of the University of Arkansas system.
The seal should be used primarily on certificates, legal documents, diplomas, transcripts, and items of an equally official nature, although use on publications and web pages is allowed in certain instances. Approval for use of the University of Arkansas seal on communication materials should be requested by calling University Relations at 575-5555.
The following guidelines will ensure consistency with the University identity program:
- The minimum size for reproduction of the seal should be 1".
- The seal should be reproduced in either black ink or, when on a dark background, metallic gold. Permission to use other colors must be obtained from University Relations.


