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Ratings equal money, and money is the bottom line. From the presidential debacle to the murder of Dr. John Locke on our own campus, the conventional media's lust for ratings only makes things worse.


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Adam Wallworth
executive editor

The media and the myth of objectivity
by Adam Wallworth
executive editor
8 Feb 2001

These are strange and treacherous times. Apathy and ignorance are running rampant with media conglomerates and corporate interests shaping America's youth. Twenty-four hour news cycles and instant global communication creates a false sense of unity while creating even broader rifts. Infotainment and sensationalism have taken the place of newsgathering and investigative journalism.
Ratings equal money, and money is the bottom line. From the presidential debacle to the murder of Dr. John Locke on our own campus, the conventional media's lust for ratings only makes things worse.
Instead of reporting the election results as they came in, the networks, vying to be first to name the president, caused even greater confusion. In the case of Locke, the local media outlets were in such a hurry to break the story that the facts were overlooked and subsequently reported with false information.
In pursuit of ratings, the media holds fast to the fallacy of objectivity. Since human experience is subjective, it is impossible not to include a certain amount of bias in reporting. From the type of story a journalist chooses to investigate to the language they use to tell it, the reporter's beliefs are evident.
News is everywhere but everything is not news. When judging what is newsworthy, the media tends to take the easy road.
In 1997, two equally famous women died, but the events received markedly different media coverage. Princess Diana's death garnered saturated coverage while Mother Theresa was barely mentioned.
In the case of presidential pardons, big media was quick to report on Marc Rich, the millionaire on the lam for 17 years, but slow to report on persons more deserving of a pardon. People such as Lisl Auman, a twenty-year-old Denver woman serving a life term with no chance of parole for a crime many believe she couldn't have possibly committed.
The Campus Voice is an experiment in true journalism. Our aim, as our name implies, is to be a forum for debate and information regarding the students of the University of Arkansas as well as the community.

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